Rebranding Party - Taste the sweet side of life with us

HONG KONG

Rebranding Party - Taste the sweet side of life with us

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2024 | 6:30 - late (Wednesday)

EAST Hong Kong

Under the theme “Taste the sweet side of life with us”, our rebranding party is a multisensory adventure reflecting the transformation of ‘sugar’, referencing the former Taikoo Sugar Refinery in the neighbourhood.



From taking the sugar cane which represents the raw material of sugar from the lion, to infusing the nostalgic scent of childhood candies in the elevator, we encourage guests to explore alternative ways of thinking, playing, resting, working, and living.